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Engagements

The problems we get called about.

The scenarios below are illustrative — built from the situations we're called about most often, not published client engagements. We don't name clients or quote results we can't substantiate in writing.

What kind of advertisers use an advertising channel? Channel work is most often used by agencies needing their own platform seat, brands scaling past repeated account restrictions, and advertisers whose spend has outgrown self-serve limits and card payment ceilings.

A note on what you're reading. These scenarios are illustrative. They reflect the types of engagement our channel handles, with commercial figures kept generic — we don't publish client names, logos or results we can't substantiate in writing.

Case studies

DTC brand · United Kingdom

Locked out of scale by repeated Meta restrictions

SituationRecurring policy flags on the main ad account, spend capped
What we didRoot-cause policy review, clean account structure, channel-side escalation
OutcomeStable account structure, spend scaling again
Policy & Appeals
Performance agency · Saudi Arabia

Agencies without a platform seat of their own

SituationServing 18 local brands by reselling someone else's inventory
What we didEligibility assessment, sub-channel application, billing setup
OutcomeOwn channel seat, billing under their own brand
Agency & Channel Status
Mobile app · United Arab Emirates

A suspension that would have cost a full quarter

SituationAdvertiser account suspended mid-flight, spend frozen
What we didDiagnostic review, appeal preparation, partner-channel escalation
OutcomeReinstated and cleared within days, not weeks
Policy & Appeals
E-commerce group · Germany

Five brands, one broken account structure

SituationVerification failing repeatedly across multiple brands
What we didManager-account restructuring, documentation cleanup, verification support
OutcomeOne clean pass across all five brand accounts
Account Opening
Game publisher · Poland

Creative that kept failing ad review

SituationHigh rejection rate on TikTok ad review, slow iteration cycles
What we didPre-launch compliance review, policy guidance for the vertical
OutcomeRejection rate down, launch cycles much shorter
Policy & Appeals
B2B SaaS · Gulf region

Spend held up by slow settlement and manual top-ups

SituationTop-ups blocked by slow banking and manual approvals
What we didUSD settlement with consolidated invoicing terms
OutcomeUSD settlement live, top-ups unblocked
Account Funding
How we measure ourselves

Channel work has its own scoreboard.

We're not judged on ROAS — your media team owns that number. We're judged on whether the infrastructure underneath it holds.

How is an advertising channel partner measured? Channel partners are measured on infrastructure rather than media performance: approval time from complete documentation, account stability under scaling, resolution time on suspensions and holds, and effective cost per unit of ad spend after media cost and the service fee.

01

Approval time

How fast an application becomes a live, funded account — measured from complete documentation, not from first contact.

02

Account stability

Whether accounts stay live and unrestricted through scaling, seasonal peaks and creative changes.

03

Resolution time

When something does go wrong — suspension, payment hold, verification loop — how many days until it's cleared.

04

Effective cost of spend

Your all-in cost per unit of ad spend after media cost and the service fee, stated plainly in writing.

Does one of these sound familiar?

Tell us what's happening with your account. We'll say plainly whether it's something we can fix, roughly how long it takes, and what it costs — before you commit to anything.

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